At age 16 Joel Friedland became a lawn-service entrepreneur and signed up 60 customers from door to door sales pitches. He then hired dozens of kids as lawn cutters–and he even bought liability insurance.
From lawns to leases
Many leases were signed!
Cold calling surprises: truth can be stranger than fiction Friedland and his associates syndicate and manage their real estate portfolio through an entity called Brit Properties. Most of their 92 acquisitions started with in person, first time meetings with sellers, and some have been entertaining:
1. The property owner who shockingly pulled out a gun and pointed it at Friedland saying, “make my day, punk” echoing the words of Clint Eastwood in a Dirty Harry movie.
3. A property owner who instructed his two line-backer sized sons to literally pick up Friedland and drop him on the curb in the front parking lot, and they did.
Eric Schneider, an active partner in Brit’s portfolio, recently cold called the 14,000 square foot manufacturing property pictured below. The energetic owner wanted sale-leaseback, telling Schneider, “I’m turning 100 years old and I think it may be time for me to slow down a bit.” (click here to see Eric’s cold calling video).